Nagyszínpad / Main stage
Marketplace Readiness Survey 2025: Presentation of Results / HUN
Marketplace – Opportunity or Threat? Are Hungarian SMEs Ready for Marketplaces? Based on the results of the Great Marketplace Survey 2025, we provide a comprehensive overview of where Hungarian businesses stand today in terms of marketplace presence, what obstacles are holding them back, and what distinguishes successful entrants from those who are still hesitating.
Marketplace Storm in CEE - ENG
I talk about what is actually happening on marketplaces in Europe right now. Amazon getting stronger, Temu pushing everyone with low prices, Allegro growing fast, and more niche/category platforms coming in. I also compare Czechia and Hungary and where the real opportunities are for local brands.
The 5 Secrets of a Scalable Marketplace Operation – How to Expand Across Countries Without Chaos
Most companies don’t fail in the markets themselves, but in their back-end processes when they start cross-border expansion. In his practical presentation, Attila Benes shows how to build a marketplace operation that is stable, profitable, and capable of handling the pressure of rapid growth.
Learn from Local Heroes: How to Sell Globally and Compete Locally / ENG
Top e-commerce leaders from across the region share practical insights on international growth and competing successfully in local markets. Speakers: Darko Dujic (Slovenia, Croatia, Serbia, Bosnia and Herzegovina), Nikola Ilchev Ph.D. (Bulgaria), Marcel Majsan (Croatia), Andreea Radu (Romania) Moderator: Marcin Pondo
Export or decline? Allegro’s non-negotiable strategy for future GMV. / ENG
As competition intensifies across European marketplaces, Allegro’s growth strategy makes one message clear: cross-border expansion is no longer optional. This session explores why exporting has become essential to sustaining GMV growth and what sellers must do to stay competitive in Allegro’s ecosystem.
The most expensive mistake: going abroad before validating.
Be careful — experimentation can be painful! Before jumping into regional expansion, make sure there is real demand and understand how much it will cost to acquire your first customers. Now you can see Growww Digital’s validation methodology live: market sizing, competitor mapping, digital channel cost estimation, pricing and logistics realities, and a go/no-go decision framework. Go bankrupt in Excel first — so you can expand successfully later.
Break
Snacks and drinks will be available all day at the bar counter in the exhibition area. In the immediate vicinity of the UP Event Space, several convenient dining options are also available. Újpest Market – food court (located in the same building as the event space, offering quick and varied lunch options, including hot meals and street-food-style offerings) Cafés and bakeries nearby (within a short walking distance, there are several cafés and bakeries, ideal for a quick breakfast or a coffee break) Restaurants along Árpád Road (a number of traditional restaurants and fast-food places are available if you are planning a longer lunch break) Meals can therefore be arranged flexibly and adapted to the program throughout the entire duration of the event.
How do platforms change the competitive conditions for SMEs in online commerce?
With the transformation of customer expectations, speed and predictable service have become the new competitive advantage in commerce. The presentation shows how platforms—such as Wolt—help SMEs grow in the world of omnichannel and quick commerce, even without additional development efforts.
How Marketplaces Become Growth Engines for Retailers in 2026
By 2026, marketplaces will no longer be just sales channels, but one of the most important growth engines for retailers. This presentation by Fizz demonstrates how marketplaces can be transformed into a real business advantage through a deliberate strategy, data-driven operations, and scalable solutions.
DPD E-shopper Barometer – Insights and Key Findings
What do today’s online shoppers really think about cross-border ordering, delivery, and the overall e-commerce experience—and how are these behaviors reshaping the market? The latest DPD E-shopper Barometer uncovers powerful trends that will redefine retailer strategies and reveal the biggest growth opportunities for the years ahead.
Scitec Nutrition case study: a Hungarian brand on the international stage.
Péter Szetay, Head of BP Digital, and Krisztián Kekeres, Head of eCommerce, jointly present the digital and business background of Scitec Nutrition’s international expansion. The presentation illustrates, through a practical case study, how a Hungarian brand can succeed in international markets.
Steep Learning Curve: the F***-Up Show
Kobza András beszélget Jankó Ádámmal és Schmidt Richárddal, Gerván Rolanddal a marketplace-eken való terjeszkedés legnagyobb mellélövéseiről. Őszinte sztorik, valódi Amazon- és nemzetközi tapasztalatok – nem a sikersztorik, hanem a tanulságok oldaláról. Ha terjeszkednél, ezt a beszélgetést jobb előbb meghallgatni, mint utólag megfizetni.
Mastering Amazon SEO & PPC: The Hybrid Strategy to Increase Visibility and Sales / ENG
This session teaches you how to combine organic optimization with paid advertising to boost visibility, improve efficiency, and drive more conversions. You’ll walk away with practical tactics, data-driven insights, and a scalable approach to accelerating your Amazon performance
Masterclass - Ecommerce terem
International expansion with a rented webshop: proven techniques and opportunities. Shoprenter Masterclass
A workshop során Csaba gyakorlati példákon keresztül mutatja be, hogyan tudnak a növekedésre kész vállalkozások hatékonyabban és profitábilisabban külföldi piacokra lépni bérelt webshoppal. Szó lesz az alapvető lépésekről, tipikus buktatókról, valós ügyfélpéldákról, és természetesen interaktív kérdezz-felelekre is lehetőség nyílik.
We Have an AI Spacecraft. Why Is Cross-Border E-Commerce Still Run on Spreadsheets? / ENG / Advanced, intermediate
E-commerce likes to think of itself as fast-moving and data-driven. But let’s be honest: most of the industry is still trapped in the 19th century: glorified spreadsheets, manual processes, and teams wasting thousands of hours on work that should have disappeared a decade ago. Meanwhile, AI-driven software development is operating in the 22nd century. We literally have a spacecraft in our hands… and we’re using it to push a wooden cart. At Dyver.AI, we believe the gap between what’s possible and what e-commerce teams actually do is now absurd. AI can already build software, automate decisions, and redesign workflows end-to-end. The question is no longer “Can AI do this?” but “Why are we still doing it manually?” My talk will challenge the audience to confront this gap, rethink how operations should work in an AI-native world, and show how we can finally leave the spreadsheet era behind.
Leveraging AI to Scale Amazon FBA: Automation, Forecasting & Intelligent Optimization. / ENG
This session will explore different strategies and practical tools for using AI to automate operations, improve demand forecasting, and optimize performance for scalable Amazon FBA growth.
The 7 steps of international, automated marketplace expansion.
Étékesítési és technikai nézőpontból mutatjuk be webáruházad számára a hatékony és automatizált külföldi piacteres terjeszkedés folyamatát.
Masterclass - DPD terem
Master the "Boring stuff". Join us for an interactive workshop on the legal issues about crossborder commerce and taxes.
Join us for an interactive workshop on the legal issues about crossborder commerce and taxes.
End-to-end commerce on marketplaces: WMS, multi-country, and omnichannel customer experience
A workshop célja annak bemutatása, hogyan építhető fel egy vállalat értékesítési és teljesítési működése úgy, hogy a marketplace csatornák mellett a saját webshop, a B2C és B2B folyamatok, a saját gyártású termékek, valamint a szolgáltatások és szervizek is egységes -unified- kereskedelmi modellben, összehangoltan működjenek. Konkrét példákon keresztül járjuk körbe a WMS és a készletmegosztás kérdéseit (saját + külső raktár kombináció), a több országos (multi-country) működés tipikus buktatóit, valamint azt, hogyan találja meg a klasszikus retail a helyét a piactereken. Előadók: Benes Attila, Ocskay László
Masterclass - Pactic terem
How I Successfully Launch No-Name CEE Brands on Amazon
I walk through how we take unknown brands from Czechia or other CEE countries and get them selling on Amazon. What usually works, what usually fails, how we choose the right product, get the first reviews, set the right price, and avoid the typical CEE mistakes. All practical, real examples from brands I manage.
Masterclass - CrossBorder24 terem
Understand your target market Deep Dive with Market experts for: Slovenia, Croatia, Serbia and Bosnia. Expert level knowledge.
A 75-90 min advanced session on each Market specifics strategy. With time for Open discussion with experts. Workshop - Solve your pain points on international markets with Market experts.
Understand your target market Deep Dive with Market experts for: Poland, Romania, and Bulgaria. Expert level knowledge.
A 60-75min - TBC advanced session on each Market specifics strategy. With time for Open discussion with experts. Workshop - Solve your pain points on international markets with Market experts.
EcomExpo x Marketplace & Cross-Border Summit: 1. rész / Hogyan lépsz ki külföldre marketplace-eken keresztül – nem elméletben, hanem gyakorlatban?
A Marketplace&Cross-border Summit és az Ecommerce Expo közös, kétlépcsős workshopja pontosan erre ad választ. Egy egymásra épülő szakmai program webshoposoknak, akik nem csak gondolkodnak a terjeszkedésen, hanem lépni is szeretnének. 1 alkalom Marketplace Summit (február 4.) Alapozó workshop a marketplace-ek világához: hogyan működnek, milyen külföldi piacok érhetők el, és milyen stratégiával érdemes elindulni. Alap ekereskedelmi tudást feltételezünk, de nem kell érteni a piacterek pontos működését ahhoz, hogy értéket kapjál a workshopból A workshopot Török Márk (Consulting Hungary) és Papp Máté (Pepita) fogja vezetni
