Marketplace Readiness Survey 2025: Presentation of Results / HUN
Marketplace – Opportunity or Threat? Are Hungarian SMEs Ready for Marketplaces? Based on the results of the Great Marketplace Survey 2025, we provide a comprehensive overview of where Hungarian businesses stand today in terms of marketplace presence, what obstacles are holding them back, and what distinguishes successful entrants from those who are still hesitating.
Marketplace Storm in CEE - ENG
I talk about what is actually happening on marketplaces in Europe right now. Amazon getting stronger, Temu pushing everyone with low prices, Allegro growing fast, and more niche/category platforms coming in. I also compare Czechia and Hungary and where the real opportunities are for local brands.
The 5 Secrets of a Scalable Marketplace Operation – How to Expand Across Countries Without Chaos
Most companies don’t fail in the markets themselves, but in their back-end processes when they start cross-border expansion. In his practical presentation, Attila Benes shows how to build a marketplace operation that is stable, profitable, and capable of handling the pressure of rapid growth.
Learn from Local Heroes: How to Sell Globally and Compete Locally / ENG
Top e-commerce leaders from across the region share practical insights on international growth and competing successfully in local markets. Speakers: Darko Dujic (Slovenia, Croatia, Serbia, Bosnia and Herzegovina), Nikola Ilchev Ph.D. (Bulgaria), Marcel Majsan (Croatia), Andreea Radu (Romania) Moderator: Marcin Pondo
Export or decline? Allegro’s non-negotiable strategy for future GMV. / ENG
As competition intensifies across European marketplaces, Allegro’s growth strategy makes one message clear: cross-border expansion is no longer optional. This session explores why exporting has become essential to sustaining GMV growth and what sellers must do to stay competitive in Allegro’s ecosystem.
The most expensive mistake: going abroad before validating.
Be careful — experimentation can be painful! Before jumping into regional expansion, make sure there is real demand and understand how much it will cost to acquire your first customers. Now you can see Growww Digital’s validation methodology live: market sizing, competitor mapping, digital channel cost estimation, pricing and logistics realities, and a go/no-go decision framework. Go bankrupt in Excel first — so you can expand successfully later.
Break
Snacks and drinks will be available all day at the bar counter in the exhibition area. In the immediate vicinity of the UP Event Space, several convenient dining options are also available. Újpest Market – food court (located in the same building as the event space, offering quick and varied lunch options, including hot meals and street-food-style offerings) Cafés and bakeries nearby (within a short walking distance, there are several cafés and bakeries, ideal for a quick breakfast or a coffee break) Restaurants along Árpád Road (a number of traditional restaurants and fast-food places are available if you are planning a longer lunch break) Meals can therefore be arranged flexibly and adapted to the program throughout the entire duration of the event.
How do platforms change the competitive conditions for SMEs in online commerce?
With the transformation of customer expectations, speed and predictable service have become the new competitive advantage in commerce. The presentation shows how platforms—such as Wolt—help SMEs grow in the world of omnichannel and quick commerce, even without additional development efforts.
How Marketplaces Become Growth Engines for Retailers in 2026
By 2026, marketplaces will no longer be just sales channels, but one of the most important growth engines for retailers. This presentation by Fizz demonstrates how marketplaces can be transformed into a real business advantage through a deliberate strategy, data-driven operations, and scalable solutions.
DPD E-shopper Barometer – Insights and Key Findings
What do today’s online shoppers really think about cross-border ordering, delivery, and the overall e-commerce experience—and how are these behaviors reshaping the market? The latest DPD E-shopper Barometer uncovers powerful trends that will redefine retailer strategies and reveal the biggest growth opportunities for the years ahead.
Scitec Nutrition case study: a Hungarian brand on the international stage.
Péter Szetay, Head of BP Digital, and Krisztián Kekeres, Head of eCommerce, jointly present the digital and business background of Scitec Nutrition’s international expansion. The presentation illustrates, through a practical case study, how a Hungarian brand can succeed in international markets.
Steep Learning Curve: the F***-Up Show
Kobza András beszélget Jankó Ádámmal és Schmidt Richárddal, Gerván Rolanddal a marketplace-eken való terjeszkedés legnagyobb mellélövéseiről. Őszinte sztorik, valódi Amazon- és nemzetközi tapasztalatok – nem a sikersztorik, hanem a tanulságok oldaláról. Ha terjeszkednél, ezt a beszélgetést jobb előbb meghallgatni, mint utólag megfizetni.
Mastering Amazon SEO & PPC: The Hybrid Strategy to Increase Visibility and Sales / ENG
This session teaches you how to combine organic optimization with paid advertising to boost visibility, improve efficiency, and drive more conversions. You’ll walk away with practical tactics, data-driven insights, and a scalable approach to accelerating your Amazon performance
