UP EVENT SPACE, Budapest | February 4, 2026, Wednesday
Step into the dynamic world of marketplaces and cross-border e-commerce, where new growth strategies, actionable tactics, and proven success stories converge!
At the conference, you will learn how to build a profitable presence on the largest online marketplaces—including Amazon, eBay, and Allegro —and how to confidently expand into foreign markets.
Expect practical presentations, insightful panel discussions, compelling case studies,and small-group Masterclass workshops, providing you with immediately applicable knowledge from experienced industry professionals.
The Agora Stage is your inspiring networking hub: a place for informal discussions, new connections, and fresh ideas—where every conversation sparks a new opportunity.
Don't miss out on the event where the future of marketplace commerce is being shaped!
February 4, 2026, Wednesday
UP Event Space, Budapest
Ecommerce Hungary
The Marketplace & Crossborder Summit 2026 offers a unique opportunity to personally meet and network with leading domestic and international experts, executives, and decision-makers in e-commerce, specifically in the field of marketplace sales.
In a single day, you can gather enough practical knowledge, strategies, and inspiration to elevate your marketplace sales to a new level—domestically and in international markets.
Discover how to use online marketplaces like Amazon to reach new markets both domestically and internationally, and support the global growth of your business!
Discover how to leverage online marketplaces for business growth! Learn the fundamentals of successful marketplace sales, the latest trends, and strategies to reach new customers effectively and sustainably.
Unlock new markets through the export potential of marketplaces! Learn how to take the first steps in cross-border commerce and how to reach international customers quickly, securely, and cost-effectively.
Discover how to reach millions of customers globally and establish a profitable, long-term presence on the world's largest marketplace—consciously, with a data-driven approach, and a focus on brand building.
Personally meet and engage with leading domestic and international experts, executives, and decision-makers in e-commerce and marketplace sales. Gain inspiration from the insights of industry leaders!
Participate in informal, interactive discussions on the Agora Stage, where short presentations and live exchanges offer clarity on current industry trends and challenges.
The Summit is dedicated not only to knowledge acquisition but also to forging valuable business connections. Meet and network with over 200 industry players, brands, and merchants—all in one place, on a single day.
Learn how to launch your presence on marketplaces if you are new to the platform, or how to scale your performance if you are already selling—both domestically and internationally.
The speakers will share not just theory, but real-world examples and working solutions derived directly from day-to-day marketplace and cross-border sales.
The small-group Masterclass workshops provide a hands-on opportunity to master the most vital techniques of marketplace and cross-border sales, with direct expert guidance. You will take a deep dive into key areas such as market analysis, pricing, export strategy, and brand building.
Our sponsors will showcase unique, value-driven solutions. You will have the opportunity to personally connect with key market players and discover cutting-edge technologies.
Given the attendance of numerous international experts and leaders, certain presentations will be conducted in English. Simultaneous interpretation will be provided on the Main Stage, ensuring you don't miss any critical insights.
Inspiring keynotes and conversations on the Main Stage, relaxed and interactive sessions in the Agora, and practical workshops in the Masterclass Room — all you need to achieve digital success!
On the conference Main Stage, domestic and international experts will share the latest e-commerce trends, strategic advice, and case studies. Here you will learn how marketplaces and cross-border sales are shaping the future of global commerce and which concrete steps lead to growth. Simultaneous interpretation is also provided for the English-language presentations, making the knowledge accessible to all attendees.
The Masterclass Stage hosts small-group workshops where experienced professionals assist participants with practical advice and specific solutions. We are preparing two rooms—one for a Beginner Masterclass and one for an Advanced Masterclass—to ensure everyone gains knowledge tailored to their own level. You can dive deeper into platform-specific topics—such as product optimization, export strategy, or brand building—and receive personalized guidance.
The Agora Stage is the space for informal, inspiring conversations, where short presentations, interactive exchanges, and direct meetings make knowledge sharing vibrant and personal. Here you are not just an audience member, but an active participant—you can ask questions, share your experiences and insights, and build valuable connections. It is a truly direct, personal setting where inspiration, new ideas, and professional dialogue converge.
The On the main stage: Domestic and international experts will share the latest trends, insights, and strategies concerning e-commerce and marketplaces.
Inspiring presentations and panel discussions will provide clarity on how marketplaces are shaping the future of digital commerce and enabling you to achieve accelerated growth.
Hungarian translation is provided for international presentations.
CEO intelliRANK
This session teaches you how to combine organic optimization with paid advertising to boost visibility, improve efficiency, and drive more conversions. You’ll walk away with practical tactics, data-driven insights, and a scalable approach to accelerating your Amazon performance.
Amazon Expert Freelancer
I talk about what is actually happening on marketplaces in Europe right now. Amazon getting stronger, Temu pushing everyone with low prices, Allegro growing fast, and more niche/category platforms coming in. I also compare Czechia and Hungary and where the real opportunities are for local brands.
Sales & Marketing Director DPD Hungary Kft.
What do today’s online shoppers really think about cross-border ordering, delivery, and the overall e-commerce experience—and how are these behaviors reshaping the market? The latest DPD E-shopper Barometer uncovers powerful trends that will redefine retailer strategies and reveal the biggest growth opportunities for the years ahead.
*We reserve the right to make changes to the program!
The Agora The Agora serves as a unique space at the Marketplace Summit 2026, accessible to all attendees throughout the day. It features concise presentations complemented by open professional discussions, informal networking, and Q&A segments. Designed to foster closer connections between speakers and participants, the Agora encourages personal interaction and inspiring dialogue. While no pre-registration is needed, early arrival is recommended for the best seats.
*We reserve the right to make changes to the program!
*We reserve the right to make changes to the program!
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
In the Masterclass Room, visitors can participate in small-group workshops designed to provide in-depth knowledge on specific topics. We are offering two dedicated spaces — one for beginner-level and one for advanced Masterclasses— ensuring that everyone can access content aligned with their expertise. The workshops are led by seasoned professionals who share practical guidance and actionable solutions. A scheduling system is also available for the English-language workshops, allowing participants to deepen their knowledge in the topics most relevant to them.
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When registration opens, all participants who have purchased a ticket will receive the registration link via email.
*We reserve the right to make changes to the program!
*We reserve the right to make changes to the program!
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
UP Event Space, Budapest
1042 Budapest, Szent I. tér 13-14.
The Largest Marketplace & Cross-Border Event in Hungary
Global markets made simple and cost-effective!
Main Stage presentations with leading marketplace experts and providers.
Interactive Masterclass workshops for in-depth knowledge.
Interactive short talks and conversations at the Agora
The Basics of Entering Marketplaces
Presentations by international and national experts!
Expanding to international markets with marketplaces.
The global market is accessible with Amazon – learn how!
Hungary’s Leading Marketplace & Cross-Border Event
Global markets made simple and cost-effective!
Main Stage presentations with top marketplace and cross-border experts
Interactive Masterclass workshops for hands-on, in-depth learning
Agora: inspiring mini-talks and direct professional discussions
Fundamentals and advanced strategies for entering marketplaces
International and local expert sessions — with interpretation provided
Reaching foreign markets through marketplaces: export & cross-border focus
Expand globally with Amazon — learn how to get there!
Discounted tickets available for a limited time!
Hungary’s Leading Marketplace & Cross-Border Event
Global markets made simple and cost-effective!
Main Stage presentations with top marketplace and cross-border experts
Interactive Masterclass workshops for hands-on, in-depth learning
Agora: inspiring mini-talks and direct professional discussions
Fundamentals and advanced strategies for entering marketplaces
International and local expert sessions — with interpretation provided
Reaching foreign markets through marketplaces: export & cross-border focus
Expand globally with Amazon — learn how to get there!
An exclusive, informal evening where great atmosphere, inspiring conversations, and valuable connections come together.
Register for the Marketplace Connect Evening and start building your network even before the Summit begins!
"This is the place where you can meet and learn from the real heavyweights of Hungarian e-commerce. If you're aiming for the top, you can't miss this!"
"This is the conference where e-commerce professionals who know and love the market help each other with ideas, advice, and information over two days. There’s no competition, no rivalry, just a great atmosphere and lots of excellent presentations."
"The annual ECH conference is always a key date in my calendar, and I’ve been attending every year since 2012. From a professional perspective, it’s the most valuable conference of the year: prestigious guests, current trends, international speakers and insights, and business-oriented presentations that can be applied directly. For me, it’s also a personally important two days of the year, as the company is excellent, and as an e-commerce professional, everyone who matters is here."
The conference will be held on February 4, 2026, Wednesday, at the UP Újpesti Event Space in Budapest.
Address: 1042 Budapest, Szent I. tér 13-14.
The Summit is designed for e-commerce sellers, offline retailers, consultants, agencies, SaaS providers, and all entrepreneurs who want to leverage the growth opportunities of marketplace sales and cross-border commerce — whether they are just starting out or already operating at an advanced level.
Tickets can be purchased on the event's official website.
Yes, early registrants can get discounted tickets. Details are available on the ticket purchase page.
Az esemény a piacterek működését, az exportálás gyakorlati lépéseit, a nemzetközi piacra lépés stratégiáit, valamint az olyan platformokat mutatja be, mint az Amazon, eBay, Allegro és más globális piacterek.
Az előadások célja, hogy segítsenek növelni az értékesítést, bővíteni a külföldi jelenlétet és stabil nemzetközi márkát építeni.
Yes! The conference program is structured to ensure that beginners receive clear, concrete, and practical guidanceon how to get started with marketplaces or cross-border sales.
In addition, a dedicated Beginner Masterclass room will be available for them.
Absolutely. Advanced sellers and exporting companies will gain deeper insights into market expansion, scaling, efficiency, financial andlogistical optimization, as well as advanced cross-border strategies..
A dedicated Advanced Masterclass room provides the professional depth needed for these topics.
In addition to the Hungarian speakers, several international experts will also join us, delivering their presentations in English.
Hungarian simultaneous interpretation will be providedon the Main Stage, ensuring that everyone can fully follow the program.
A highlight of the Marketplace Summit 2026 is the AGORA— an open, welcoming space designed for more personal and informal presentations. In addition to concise talks, participants can engage in direct dialogue and interactive discussions with speakers, making it a truly inspiring and accessible experience.
In the small-group workshops, you will learn about marketplace optimization, export strategy, brand building, product development, pricing, logistics, and data-driven growth methods.
In both the beginner and advanced rooms, participants receive knowledge tailored to their experience level.
The appointment booking system will be available starting in January, after registration, allowing you to secure your spot with your chosen experts and workshops.
An email notification will be sent to all registered ticket holders as soon as appointment slots open.
Igen — a konferencia erősen gyakorlatorientált.
Az előadások, esettanulmányok és workshopok célja, hogy azonnal alkalmazható tudást vigyél haza, amely valódi eredményeket hoz a vállalkozásodnak.
Igen, mert a Summit megmutatja, hogyan kezdj hozzá, milyen hibákat kerülj el, és hogyan lépj be akár a magyar, akár a nemzetközi piacra.
Ez a legjobb hely, hogy megalapozd a jövőbeli jelenlétedet a piactereken.
Because foreign markets represent the greatest growth opportunity for Hungarian merchants today.
At the conference, you will learn how to sell across Europe and worldwide, how to manage logistics, VAT, pricing,and the expectations of international customers.
Domestic and international experts who are recognized professionals in the fields of e-commerce, marketplaces, and marketing. The full list of speakers will be available soon on the website.
Of course! The Marketplace Summit is a great opportunity to build professional connections and meet our sponsors and other participants.
No problem! The Main Stage presentations will be available for purchase on the website after the conference in a replay format,so you can still learn from the top Hungarian and international experts even if you cannot attend in person. You can go through the full content comfortably and at your own pace.