#marketplacesummit
- February 5, 2025, Wednesday
- 09:00 - 17:00
- UP Event Space, Budapest
- 1042 Budapest,Szent István tér 13-14.
- +36-20/911-6991
Marketplace Summit Budapest 2026
UP EVENT SPACE, Budapest | February 4, 2026, Wednesday
Let's meet!
Hungary's first marketplace-focused conference
The Marketplace Summit is the first event in Hungary dedicated to marketplace strategies and marketplace sales. The event focuses on delivering the knowledge necessary for successful marketplace sales, exploring export opportunities through marketplaces, and showcasing the possibilities available on the world’s largest marketplace, Amazon.
The conference features presentations, panel discussions, case studies, and dedicated Masterclass workshops and uniquely Feed Clinic at our venue offers individual consultations to support successful marketplace sales!
When?
February 4, 2026, Wednesday
Where?
UP Event Space, Budapest
Organizer
Ecommerce Hungary
Meet the Experts of Marketplaces and E-commerce!
At the event, you can meet and engage with top national and international leaders and experts in the e-commerce industry, particularly in marketplace sales. In just one day, you can gain a wealth of knowledge and advice to successfully boost your own marketplace sales, both domestically and internationally!
Learn more about marketplaces
Discover how to use online marketplaces like Amazon to reach new markets both domestically and internationally, and support the global growth of your business!
Selling on Marketplaces
Discover how to use online marketplaces to grow your business! Learn the fundamentals and strategies of successful marketplace sales to easily reach new customers.
Reaching International Markets
Unlock new markets with the power of marketplaces! Learn how to take the first steps toward borderless commerce and reach international customers quickly and cost-effectively.
Enter the Global Market with Amazon
Step into the global market with the power of Amazon! Learn how to reach millions of customers worldwide and build a profitable, long-term presence on the world’s largest marketplace.
WHY SHOULD YOU ATTEND?
Meet the Industry Leaders
At the event, you can meet and network with the leading national and international experts and leaders in e-commerce, particularly in marketplace sales.
1-on-1 Consultations at the Feed Clinic
In the Feed Clinic room, marketplace listing, data feed, and marketing specialists offer pre-bookable personal consultations to ensure your marketplace success!
Networking Opportunities
We believe that personal connections are essential for business success. At the Marketplace Summit, networking is an important part of the program — you’ll have the chance to meet and engage with 200+ industry players!
Market Entry Strategies and Growth Tips
You will gain valuable insights whether you are new to selling on marketplaces (or anywhere else) or if you are already active on multiple marketplaces and looking to grow!
Practical Knowledge and Case Studies
In addition to theoretical foundations, the focus is on practical knowledge. Most of our speakers are active sellers with extensive market experience!
In-Depth Knowledge Through Masterclasses
In the Masterclass room, top marketplace sales experts share their knowledge through 45-60 minute in-depth, small-group workshops.
Creative Sponsorship Opportunities
Our sponsors not only contribute to the event’s success with their support but also provide creative offers and solutions to assist marketplace sellers and merchants! You’ll have the opportunity to meet and engage personally with key industry players!
Simultaneous Interpretation Provided
As we have invited several international experts and leaders, some presentations will be held in English. Simultaneous interpretation will be provided on the Main Stage to ensure you don’t miss out on any valuable information!
3 ROOMS, 3 OPPORTUNITIES
Inspiring presentations and discussions on the Main Stage, personalized consultations at the Feed Clinic, and practical workshops in the Masterclass Room — everything you need for digital success!
Main Stage
On the conference Main Stage, national and international experts will share the latest e-commerce trends and strategic insights through case studies and practical advice. Simultaneous interpretation will be available for English-language presentations.
Feed Clinic
On the Feed Clinic stage, participants can receive personalized advice in both Hungarian and English on feeds and technical issues from leading SaaS providers through pre-booked 1-on-1 consultations.
Masterclass
On the Masterclass Stage, small-group workshops take place where experienced professionals provide practical advice and solutions on marketplace-specific topics. Participants can also book slots for English-language workshops.
ECOMMERCE HUNGARY MAIN STAGE
A On the main stage: Presentations and panel discussions by international and national experts provide insights into the latest e-commerce trends and the world of marketplaces. Many of these presentations will be in English, with simultaneous interpretation available. The case studies and expert advice shared here will help participants identify strategies to enhance their presence and success in the digital market.
The English-language presentations will be translated into Hungarian by a simultaneous interpreter.
- 09:00 - 09:30
Konferencia megnyitása, regisztráció
Pallagi Janka
Fizz Head of CRM & Customer Experience
09:30 - 10:00Maximize the customer experience! What could 2025 bring for customer relationships? (HUN)
E-commerce is rapidly evolving, bringing new challenges along the way. As an online marketplace, we are continuously searching for solutions that enable us to successfully engage and retain customers while meeting the changing customer expectations, and that also enhance the efficiency of our organization. By 2025, automated customer service solutions, personalized shopping experiences, and artificial intelligence will play an even bigger role. These innovations will not only help reduce the burden on customer service, but also allow us to continuously increase customer satisfaction.
David Cikanek
Freelancer
10:00 - 10:30European Marketplace trends, numbers, things to watch (ENG)
Marketplaces are a dominant factor in ecommerce in Europe. What are the main trends, key players, events that effect the market in Europe and CEE
Zina Sili
Skroutz Senior International Partners Success Manager
10:30 - 10:45Expand your business in the Greek Market with Skroutz (ENG)
Taking your business to the Greek market is easier than you think! With over 2.2 million active users, Skroutz is the leading platform in Greece's e-commerce scene. In this session, you’ll learn about the benefits of expanding to this growing market and how Skroutz, the 4th most visited site in Greece after Google, YouTube and Facebook, can help you reach new customers quickly and effectively.
Benes Attila
Base.com Country Sales Manager
10:45 - 11:00Marketplaces: The key to success or the killer of your brand? (ENG)
Marketplaces are increasingly dominating the e-commerce market, yet many sellers try to go against the current. A complex strategy is not a prerequisite for success, but without a deliberate marketplace launch, it is almost guaranteed that the new sales channel will fail. So, how can you do it right? Based on the experiences of 35,000 companies, we will demonstrate what it takes for a marketplace to be a tool for growth, not just survival.
Wojciech Bielewicz
Allegro - Team Leader (Education & Merchant Development)
11:00 - 11:30From a little basement to e-commerce leader. How Allegro won the hearts of over 20 million buyers? (ENG)
The story of Allegro is an inspiring example of how a small business can become one of the key players in e-commerce. The company has earned the trust and loyalty of over 20 million customers by offering a convenient shopping experience, fast delivery, and innovative services. The presentation will be in English, with Hungarian simultaneous interpretation provided.
Gerzsenyi Zsolt
CEO Professional Seller Agency & Academy
11:30 - 12:00Amazon: The 500-Pound Gorilla (HUN)
Amazon is the world’s largest online retailer and the largest marketplace. It holds a dominant position in both the American and European markets. This presents not only a significant challenge but also an opportunity to enter the global market through Amazon. What should you know about this unique opportunity?
Marcel Marculescu
CEO intelliRANK
12:00 - 12:30PPC on Amazon or other marketplaces (ENG)
Learn how to leverage PPC advertising on Amazon and other marketplaces to drive visibility, increase conversions, and optimize your ad spend for maximum profitability.
Marcin Pondo
CEO Consulting Hungary
12:30 - 13:00Success Criteria for Marketplace Sales / Sikerkritériumok piactér értékesítéshez (ENG)
Have you outgrown the Hungarian market and want to reach many more consumers? Are you considering international expansion? Marketplaces offer a great opportunity for this, and in this session, we will show you how!
David Cikanek
Freelancer
13:00 - 13:30Marketplaces aren’t asking for permission. They’re coming for CEE! (ENG)
Platforms and marketplaces dominate the West and the US. They are responsible for most e-commerce sales, especially cross-border shopping. In these regions, Amazon is the clear leader. But in Central and Eastern Europe, things are different. The battle for dominance among platforms is starting—and it’s happening right now. There’s no single giant like Amazon here. Instead, we have multiple contenders fighting for control, which will change e-commerce in this region in the next few years. We can name Allegro, eMAG, Skroutz, Pepita, and Empik as the key players. But there’s also a big threat from the East—Chinese platforms like Temu, Shein, and AliExpress. They are known for aggressive marketing and consistent low pricing, making it harder for local businesses to compete. So what does this mean for you? Let me show you what to expect in the coming years. What you should do, what to avoid, and what we’ve learned from countries where these platforms have already taken over local e-commerce.
Denis Luth
GoFBA owner
14:00 - 14:30How I went to 15M € in 5 years on Amazon (ENG)
Discover the journey, strategies, and lessons learned from building a €15M business on Amazon in just 5 years, and gain actionable insights to replicate this success.
Bacsó Ádám
CEO Mobuen Digital Agency
14:30 - 15:00Amazon Case Study - From Hungary to the World with Amazon (HUN)
We take a specific example of how Amazon helped a Hungarian SME not only with direct sales but also to reach the world’s largest companies with Amazon's support.
Bengyel Ádám
FOXPOST PLC Vezérigazgató és társalapító
Dr. Nagy Andrea Magdolna
Dr. Nagy Andrea Magdolna Ügyvédi Iroda
15:00 - 15:30FOXPOST ACADEMY – Product safety challenges on online marketplaces. (HUN)
The EU's General Product Safety Regulation, which came into effect on December 13th last year, marks a turning point in European Union and, consequently, domestic product safety regulations. This regulation now imposes specific product safety obligations on all participants in the distribution chain, starting from the manufacturer, including online marketplaces and e-commerce stores. The previous regulation did not affect online marketplaces and e-commerce stores, making it especially important for them to understand the new legal environment and the legal and financial risks associated with non-compliance. The stakes are high: companies could face fines reaching billions, while consumers could be exposed to life-threatening or harmful products in their households.
Venk László
CEO - Adlogic
15:30 - 16:00Eszközök, szoftverek: Base.com, Easysales
Marketplaces offer great opportunities, but appearing effectively and managing large amounts of data isn’t always easy. This is where software solutions come into play. What tools are available to support marketplace sales? What are they for, and how can they help you succeed?
Varga László
Sales & Marketing Director DPD Hungary Kft.
16:00 - 16:30Digital Shoppers, Digital Strategies: Marketplace Success at Home and Abroad (HUN)
The digital space is constantly shaping consumer habits while creating new opportunities and challenges for sellers on marketplaces. The presentation will showcase the latest trends of e-shoppers, the role of social media in online shopping, as well as the characteristics of domestic and European markets. We will share practical tips for creating the ideal logistics mix to help you successfully conquer both domestic and international markets.
Radó Mátyás
OANDER Co-Founder
16:30 - 17:00The Importance of Marketplaces in Developing Omnichannel Solutions (HUN)
The presentation focuses on the current megatrends in commerce that are fundamentally transforming consumer habits and corporate operational strategies. Special attention will be given to the role of marketplaces, which enable the increasing integration of online and offline sales within omnichannel models. We will explore the strategic challenges that marketplaces present to companies, such as rising competition, brand building, and maintaining customer experience. We will demonstrate how marketplaces can be effectively integrated into omnichannel strategies to ensure competitiveness and sustainable growth in the digital age. Participants will gain insight into the key findings of the latest Omnichannel Scale research, which provides a comprehensive overview of the current state of the market, consumer expectations, and innovative solutions.
Kelemen Kristián
Furbify s.r.o társtulajdonos, értékesítési vezető
17:00 - 17:30Online Hypermarket or Niche Marketplaces? Advantages and Disadvantages. (HUN)
Find out when it’s best to choose online hypermarkets and when niche marketplaces offer greater advantages, so you can select the right platform to achieve your business goals.
*We reserve the right to make changes to the program!
FEED CLINIK
A Feed Clinic In this room, 1-on-1 consultations take place at pre-booked times, where participants can receive advice on feeds, listings, technical issues, and marketplace marketing directly from marketplaces, leading software providers, and marketplace consultants. Everyone receives personalized guidance, whether in Hungarian or English. The booking system allows visitors to plan ahead and approach experts with the questions most important to them.
*
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
Szabó Magdics Gábor
Fišer Ádám
Horváth Ferenc
Zina Sili
Kpangbai Gloria
Hujber Robin
Maciej Ciarkowski
Fülöp Balázs
Slíva-Stefányik Lilla
David Vakleš
Boa Boglárka
Csernai Kata
Leel-Őssy Lóránt
Várady Sz. Kinga
Szilágyi Márk
Osváth Lajos
Silvia Leskova
Venk László
Szalontai Krisztián
Wojciech Bielewicz
Bacsó Ádám
Bakó Dániel
Török Márk
Adamcsek Gábor
Décsei Gergely
Marcin Pondo
*We reserve the right to make changes to the program!
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
MASTERCLASS
In the Masterclass Room, small-group workshops await visitors, providing in-depth knowledge on specific topics. These workshops are led by experienced professionals who offer practical advice and concrete solutions. An appointment booking system is available for English-language workshops as well, allowing every participant to deepen their knowledge in the topics most relevant to them.
*
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
*We reserve the right to make changes to the program!
You can now register for the time slots! We will send the registration link via email to all participants who have purchased a ticket.
VENUE
UP EVENT SPACE, Budapest
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Name
UP Event Space, Budapest
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Addres
1042 Budapest, Szent I. tér 13-14.
- Parking Information
Buy your ticket now!
STANDARD TICKET
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The largest Marketplace event in Hungary.
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Global markets made simple and cost-effective!
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Main Stage presentations with leading marketplace experts and providers.
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Interactive Masterclass workshops for in-depth knowledge.
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Feed Clinic 1-on-1 consultations for personalized advice.
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The Basics of Entering Marketplaces
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Presentations by international and national experts!
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Expanding to international markets with marketplaces.
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The global market is accessible with Amazon – learn how!
Early bird (ELFOGYOTT)
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The largest Marketplace event in Hungary.
-
Global markets made simple and cost-effective!
-
Main Stage presentations with leading marketplace experts and providers.
-
Interactive Masterclass workshops for in-depth knowledge.
-
Feed Clinic 1-on-1 consultations for personalized advice.
-
The Basics of Entering Marketplaces
-
Presentations by international and national experts!
-
Expanding to international markets with marketplaces.
-
The global market is accessible with Amazon – learn how!
-
Discounted tickets, available for a limited time!
Super Early Bird (ELFOGYOTT)
-
The largest Marketplace event in Hungary.
-
Global markets made simple and cost-effective!
-
Main Stage presentations with leading marketplace experts and providers.
-
Interactive Masterclass workshops for in-depth knowledge.
-
Feed Clinic 1-on-1 consultations for personalized advice.
-
The Basics of Entering Marketplaces
-
Presentations by international and national experts!
-
Expanding to international markets with marketplaces.
-
The global market is accessible with Amazon – learn how!
-
Discounted ticket prices when you register now!
Main Sponsor
Key Sponsors
Key Professional Partner
Sponsors
Exhibitors, Media Partners
REVIEWS │ Here's what people are saying about our Ecommerce Hungary events.
Csereklei Zoltán
"This is the place where you can meet and learn from the real heavyweights of Hungarian e-commerce. If you're aiming for the top, you can't miss this!"
Biros Levente
"This is the conference where e-commerce professionals who know and love the market help each other with ideas, advice, and information over two days. There’s no competition, no rivalry, just a great atmosphere and lots of excellent presentations."
Ráczné Hegedűs Klára
"The annual ECH conference is always a key date in my calendar, and I’ve been attending every year since 2012. From a professional perspective, it’s the most valuable conference of the year: prestigious guests, current trends, international speakers and insights, and business-oriented presentations that can be applied directly. For me, it’s also a personally important two days of the year, as the company is excellent, and as an e-commerce professional, everyone who matters is here."
Szakolcai Dorina
Őri Gergely
Frequently Asked Questions
The conference will be held on February 4, 2026, Wednesday, at the UP Újpesti Event Space in Budapest.
Address: 1042 Budapest, Szent I. tér 13-14.
The event is designed for e-commerce merchants, offline retailers, consultants, SaaS providers, and anyone looking to leverage the opportunities offered by marketplaces.
Tickets can be purchased on the event's official website.
Yes, early registrants can get discounted tickets. Details are available on the ticket purchase page.
The topics of the presentations will include an introduction to marketplaces as sales channels, strategies for entering international markets, and global opportunities with Amazon.
The workshops will cover in-depth topics related to marketplaces, such as feed optimization, international shipping strategies, and effective management of Amazon PPC campaigns.
The Feed Clinic offers 1-on-1 consultations with experts on feeds, listings, and other technical issues, providing practical advice.
The appointment booking system will be available starting in January, after registration, allowing you to secure your spot with your chosen experts and workshops.
Amint megnyílik a lehetőség egy időpontra e-mailben is küldünk értesítést a regisztrált jegyvásárlóknak.
Domestic and international experts who are recognized professionals in the fields of e-commerce, marketplaces, and marketing. The full list of speakers will be available soon on the website.
The Amazon session will demonstrate how to reach global customers and how the world’s largest marketplace can be your first step toward international expansion.
Yes, simultaneous interpretation will be provided for the English-language presentations on the main stage.
Of course! The Marketplace Summit is a great opportunity to build professional connections and meet our sponsors and other participants.
The participation conditions will be provided during the registration process. Some programs may later be made available online.
The available slots for Feed Clinic consultations and the capacity for Masterclasses are limited!
GALÉRIA
